


‘Umbra’ Exhibition, KWPX! Agency, September 2021.
Note from the curator: Josh Fanning:
Adelaide's status as a small city belies its depth of talent. Creativity abounds here. In our industry of customer experience and advertising we get to work with an incredible range of talented and reative people in Adelaide. The 23 photographers on our stairwell wall prove that. However, there's one thing that's different about the work you see on the wall here and the work we put out into the world - the brief. The brief we gave these photographers was free of any overarching vision or mission. The brief was one word: contrast. What does contrast look like to them? The resulting interpretations are softer than I would have guessed. There's a supple quality to the blending of light and shade. Subject matter contrasts hetween images but is also complimentary across the body of work. What I would never have expected to see, letalone find as a universal response to the theme of contrast, is empathy. To me, it doesn't feel like these photos were taken as much as they were recorded.
Moments in time etched forever as a record of life in its own right - the essence of existence.
At KWP! we believe creativity without a solution is art, and a solution arrived at without understanding the problem is a guess. What I see in the images of Umbra is art building a bridge between the sense of self and the sense of 'other'. When you really see someone or something for what it is, you can begin to see its beauty and delicacy and its value regardless of its impact and meaning to your own life.